Shelly Cashman Word 365/2021 | Module 2: SAM Project 1a Generational Marketing

GETTING STARTED

·               Save the file SC_WD365_2021_2a_Mac_FirstLastName_1.docx as SC_WD365_2021_2a_Mac_FirstLastName_2.docx

o      Edit the file name by changing “1” to “2”.

o      If you do not see the .docx file extension, do not type it. The file extension will be added for you automatically.

·               With the file SC_WD365_2021_2a_Mac_FirstLastName_2.docx open, ensure that your first and last name is displayed in the footer.

o      If the footer does not display your name, delete the file and download a new copy.

PROJECT STEPS

1.        You are writing a research paper for your Marketing Principles class. The topic of the paper is generational marketing. You must write the paper in the MLA style and include suggestions from your professor.

Start by changing the Citations & Bibliography Style of the document to MLA.

2.        To conform to MLA guidelines, modify the Normal style as follows:

a.        Change the Normal style font to Times New Roman.

b.        Change the Normal style font size to 12 point.

c.        Change the Normal style line spacing to double with no blank space after paragraphs.

3.        Apply the modified Normal style to the first four paragraphs in the document, from "Lee Bao" to "8 September 2021".

4.        Center the title paragraph "Generational Marketing: Varying Online Content by Generation".

5.        Insert a header as follows:

a.        Insert a Top of page (Header) page number with Right alignment all pages in the document.

b.        Edit the header. With the insertion point before the page number, enter Bao as the header text and then close the Header and Footer area.

6.        Create a First Line indent of 0.5" for the body paragraphs beginning with "When providing online content…" and ending with "…ebooks and articles."

7.        Read the comment from your professor, Nancy Tokai, in the first body paragraph, and then delete it.

8.        In the sentence "Campaign designers segment…to suit specific generations.", use the Thesaurus to replace the word "customize" with a less formal synonym that starts with the letter "t".

9.        To provide additional information at the end of the fifth paragraph, move the insertion point immediately after the period in the sentence "The least favorite… consumer's ongoing experience." and insert a footnote with the following text:

These ads include banner and display ads.

10.     Modify the Footnote Text style by changing its font size to 12 point, the line spacing to double, and the indentation to a 0.5" First line indent.

11.     In the main body of the document, find all instances of the text "customers" and replace it with consumers to use the more appropriate term for this paper. (Hint: You should make two replacements.)

12.     On page 2, read the remaining comment from Nancy Tokai, and then reply to it with the following text:

Thanks!

13.     Move the insertion point to the end of the document, and then insert a bibliography as follows:

a.        Insert a page break.

b.        Insert a Works Cited from the Bibliography gallery.

14.     Format the "Works Cited" heading as follows:

a.        Apply the Normal style to the heading.

b.        Center the heading.

15.     In the bibliography, the year is missing from the Schawbel source. Find the Schawbel source in the body of the document and edit it to provide 2020 as the year.

16.     Update the bibliography field so that the Works Cited list reflects the edit you made to the Schawbel source.

17.     Check the Spelling & Grammar in the document to identify and correct any spelling errors. (Hint: Ignore names.)