Illustrated Word 365 | Module 9: SAM Project B Mitchell Marketing Services

GETTING STARTED

1. Save the file IL_WD365_9B_FirstLastName_1.docx as IL_WD365_9B_FirstLastName_2.docx

a. Edit the file name by changing “1” to “2”.

b. If you do not see the .docx file extension, do not type it. The file extension will be added for you automatically.

2. To complete this Project, you will also need the following files:

Support_WD365_9B_Content.docx

3. With the file IL_WD365_9B_FirstLastName_2.docx open, ensure that your first and last name is displayed in the footer.

a. If the footer does not display your name, delete the file and download a new copy.

PROJECT STEPS

1. You are a sales associate at Mitchell Marketing based in Toronto, Ontario. Your manager, Parminder Singh, has started a guide to marketing strategies that she wants to distribute to clients who run companies offering landscaping services. She has already created some content and wants you to complete the guide. Switch to Outline view, and then insert a subdocument as follows to include the text Parminder has already written:

a. With the insertion point directly before the Table of Figures heading, show the entire document.

b. Insert the document Support_WD365_9B_Content.docx to incorporate Parminder's content. Click "Yes to All" in response to the pop up message asking if you would like to rename the Heading 4 style in the subdocument.

c. Select the subdocument and then unlink it so that the subdocument becomes a permanent part of the master document.

d. Close Outline view.

2. On page 3, find the first sentence under the heading "Develop a Branding Strategy" that begins "Creating a recognizable brand…" and then insert the following endnote after the word "brand": A brand is defined as a name, symbol, or design that distinguishes a company's products or services from its competitors.

3. On page 3, in the paragraph beginning "Simple Modern Logo…" select the text "[trademark symbol]" in the last sentence at the end of the paragraph and replace it with a trademark symbol™ (symbol 2122).

4. At the end of the paragraph beginning "Vehicle Wraps" on page 3, select the placeholder text "[insert cross-reference]" in the last sentence at the end of the paragraph and replace it with a cross-reference to Figure 2 that displays only the figure label and number.

5. On page 4, add a caption to the graphic listing branding elements so that the caption is displayed as follows: Figure 3: The elements of effective branding.

6. On page 5, in the heading "Create a Referral Program", mark "Referral Program" as an index entry.

7. Create a link between the "Marketing Calendar" text box on page 5 and the blank text box on page 6 so that the text can continue from page to page as necessary.

8. On page 3, insert a Page break before the paragraph beginning "Vehicle Wraps" so that the paragraph appears on a new page.

9. On page 2, insert a hyperlink from the bulleted item "Engage in Content Marketing" in the "Introduction" section to the heading "Engage in Content Marketing".

10. Insert breaks as follows to prepare for adding a table of contents to the document:

a. Position the insertion point to the left of the "Introduction" heading on page 2 and then insert a Page break to add a new blank page for the table of contents.

b. With the insertion point still positioned to the left of the "Introduction" heading, insert a Continuous section break to keep the table of contents in a separate section.

11. Position the insertion point before the page break on the new page you just added and then insert a table of contents using the Automatic Table 1 style in the Table of Contents gallery.

12. On page 3 (the page beginning with the "Introduction" heading), insert a header as follows:

a. Insert the Banded header.

b. Break the link to the previous section.

c. Go to the previous section and then remove the header.

d. Close the Header & Footer tools.

13. On page 9, insert a new blank paragraph after the "Table of Figures" heading, and then insert a table of figures using the default format to list the figures in the document.

14. On page 10, insert a new blank paragraph after the "Index" heading, and then insert an index using the default format.

15. Add an entry to the index as follows to include a missing subtopic:

a. On page 6, in the "Create a Referral Program" section, in the third bulleted item "Coupons for 15%...", mark an index entry that uses Referral Program as the main entry and Coupons as the subentry.

b. Hide the index codes and other formatting marks, and then update the index to include the new entry. (Hint: If you are having trouble hiding the index codes, click the File tab and then click Options. In the left pane of the Word Options dialog box, click Display. If the Hidden text check box in the "Always show these formatting marks on the screen" section contains a checkmark, click the box to remove the checkmark, and then click OK.)

16. Change the document margins to apply a 0.5" gutter to the Whole document to prepare for binding the document.

Your document should look like the Final Figure on the following pages. Save your changes, close the document, and then exit Word. Follow the directions on the website to submit your completed project.

Final Figure