New Perspectives Word 365 | Module 2: SAM Project B Top Marketing Trends in the 21st Century
Preparing a Research Paper
· Excel Projects Help
GETTING STARTED
1. Save the file NP_WD365_2B_FirstLastName_1.docx as NP_WD365_2B_FirstLastName_2.docx
a. Edit the file name by changing “1” to “2”.
b. If you do not see the .docx file extension, do not type it. The file extension will be added for you automatically.
2. To complete this Project, you will also need the following files:
Support_WD365_2B_Definition.docx
3. With the file NP_WD365_2B_FirstLastName_2.docx open, ensure that your first and last name is displayed in the footer.
a. If the footer does not display your name, delete the file and download a new copy.
PROJECT STEPS
1. You are writing a research paper on marketing trends related to doing business in the 21st century for your Trends in Marketing class at college. The paper must follow the MLA format and include responses to comments from your instructor, Marco Gonzales. Change the Citations & Bibliography Style of the document to MLA.
2. Format the title paragraph "Marketing issues related to doing business in the 21st century" as follows to be consistent with the MLA format:
a. Apply the Capitalize Each Word case to the paragraph.
b. Remove the blank paragraph after the title.
3. Move the first body paragraph beginning "The first marketing issue…" so that it becomes the new second body paragraph and improves the organization of the content.
4. Find the sentence "This paper describes five marketing issues faced by companies that provide products and services for consumers." in the first body paragraph. After the period, insert a footnote with the following text to provide additional context: The focus of the paper is on business-to-consumer marketing (B2C) and not business-to-business marketing (B2B).
5. Find each instance of the word "issue" and replace it with trend to more closely match the subject of the paper.
6. Create a First Line indent of 0.5" to indent the first line of each body paragraph beginning "Companies doing business…" and ending "…the dynamic business environment of the 21st century."
7. Insert a header as follows to meet MLA standards:
a. From the Top of Page page number gallery, insert a Plain Number 3 page number in the header of all pages in the document.
b. Without moving the insertion point, type Graff and then press SPACEBAR.
c. Close the Header & Footer Tools.
8. Find the sentence that begins "Activities related to personalization..." Move the insertion point before the period after "tools" at the end of the sentence and insert a citation that creates a new source with the information shown in Table 1.
Table 1: Web Site Source
Type of Source | Web site Author | Olsen, Tiffany Name of Web Page | Marketing in the 21st Century Year | 2026 Month | April Day | 6 Year Accessed | 2027 Month Accessed | October Day Accessed | 15 Medium | Website
9. In the paragraph beginning "The first marketing trend facing companies…" read the comment from Marco Gonzales and then reply to it with the following text: Yes, definition added.
10. Copy and paste text as follows to provide the backup Marco Gonzales requested:
a. Open the document Support_WD365_2B_Definition.docx.
b. Copy the first sentence ("Digital transformation refers…").
c. In the research paper document, move the insertion point after the sentence ending "…a phenomenon known as digital transformation."
d. Press SPACEBAR one time and then paste the sentence you copied from the document Support_WD365_2B_Definition.docx.
e. Close Support_WD365_2B_Definition.docx.
11. Move the insertion point before the period in the sentence you just pasted ("Digital transformation refers to integrating digital technologies into all areas in which a company connects with customers."), and then insert a citation that creates a new source with the information shown in Table 2 to support the sentence.
Table 2: Article in a Periodical Source
Type of Source | Article in a Periodical Author | Patrizia Manzini Title | Digital Transformation in Consumer Marketing Periodical Title | The Marketing Times, vol. 32, no. 14 Year | 2024 Pages | 132-133
12. In the paragraph that begins "The second marketing trend…", respond to the comment from your instructor as follows:
a. Change paradigm to concept as directed.
b. Delete the comment.
13. Move the insertion point before the period at the end of the current paragraph (ends with "…and purchase history."), and then insert a citation to the Rojas, Tobias source.
14. Move the insertion point to the blank line at the end of the document and insert a bibliography to list your sources as follows:
a. Insert a page break.
b. Insert a Bibliography from the Bibliography gallery.
15. On page 1, in the sixth body paragraph (begins "The third marketing trend relates…"), edit the Ferris source so the Author Name is "Jane M. Farris", the correct name of the author.
16. Update the Bibliography to reflect the edit you made to the source.
17. Format the "Bibliography" heading as follows to meet MLA style standards:
a. Apply the Normal style to the heading.
b. Center the heading.
18. Move the insertion point to the beginning of the document and insert a comment to your instructor with the following text: This is my final draft.
19. Use the Editor pane to check the Spelling & Grammar in the document to identify and correct any spelling errors. Do not correct proper names.
Your document should look like the Final Figure on the following pages. Save your changes, close the document, and then exit Word. Follow the directions on the website to submit your completed project.
Final Figure