QUESTION

Continue your work on the (IPAD)innovation you selected in Wk 1. This week you start scanning and researching the industry your product or service fits in. Create an 8- to 10-slide analysis of organizational performance of the competitors for your innovation, including detailed speaker notes. Research financial statements or annual reports of 2 or 3 companies in the same or comparable industry. Examine their business models and see if you can identify strategies these companies use to achieve their business objectives. Analyze the companies and describe what you learned about their organizational performance. Consider the following questions in your analysis: How do they earn revenue? How do their products or services get to their customers? How do they acquire their customers? Why is their product or service valuable to their customers? Evaluate how your research applies to your innovation. What lessons can you apply to your own innovation? How does your organizational analysis relate to the development of a strategy to bring your innovation to market?